Amen Iseghohi, Owner and Founder


Born in Antwerp, Belgium, to African parents, Amen Iseghohi was raised in London until the age of 8, when his parents decided to send him and his sister to West Africa.

They did this so Amen could gain the fundamentals of life and learn the culture of his ancestors. He was looked after by his grandmother, a former athlete who distilled her active lifestyle on him. The compound on which they lived was filled with tires, which his grandmother often used as a metaphor for life, “A tire is a great symbol of life and to stay alive, we have to keep moving.

Movement is required for progress in life, so let’s move. Keep progressing and moving forward.” This was the genesis of Amen’s relationship with tires.

His time there stuck with him in his journey through college in England, professional rugby and even a successful career in corporate America. It was through that career that he ended up in Arizona, and the rest is history.





Get to know a little more about the Man behind the concept, the Face of the Brand, the Charasmatic and Inspiring Personality of the Primal Philosophy, Amen Iseghohi, Founder of Amenzone Fitness Franchise and Amenzone Foundation. Amen shares the inspiration behind the Amenzone movement and offers his unique perspective on training for much more than fitness… at Amenzone we Train for Life!

Having never lost his athlete’s mentality, he opened up his gym and has been doing amazing work ever since, including publishing a children’s book, motivational speaking and helping to fight childhood obesity through his established 501c3 Amenzone Foundation.